#cost	quality	availability	quantity	respectability	prestige	experience	popularity
# 1 = not important, 7 = very important
# http://web.archive.org/web/20051125011642/http://www.ncl.ac.uk/iss/statistics/docs/factoranalysis.html
1	3	4	6	7	2	4	5
2	3	4	3	4	6	7	6
4	5	6	7	7	2	3	4
3	4	5	6	7	3	5	4
2	5	5	5	6	2	4	5
3	4	6	7	7	4	3	5
2	3	6	4	5	4	4	4
1	3	4	5	6	3	3	4
3	3	5	6	6	4	4	3
4	4	5	6	7	4	3	4
2	3	6	7	5	4	4	4
2	3	5	7	6	3	3	3